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How to Prepare Your Website for the 2026 Holiday Frenzy


Join us to explore how "agentic commerce" and shifting consumer behaviors are reshaping holiday reliability.


The "Black Friday traffic spike" has quietly disappeared. Instead, we’re seeing a more subtle, distributed pattern that stretches far beyond a single day. Join us to explore how "agentic commerce" and shifting consumer behaviors are reshaping holiday reliability.


In this on-demand recording, you will learn:

  • Why reliability planning must shift from surviving one big day to managing months of sustained traffic.
  • How to handle the rise of AI shopping agents and new non-stop traffic patterns.
  • Strategies to break down silos between marketing and engineering to manage third-party JavaScript risks.

Attend this webinar study to learn how to prepare for the 2026 holiday season.

We help the world’s most popular digital businesses keep pace with their customer expectations by delivering fast, secure, and scalable online experiences. Businesses trust the Fastly edge cloud platform to accelerate the pace of technical innovation, mitigate evolving threats, and scale on demand. Founded in 2011, Fastly powers the best online destinations from commerce to government to travel to media and entertainment. Learn more at Fastly.com.



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