Let’s be honest, your CRM holds more data than most teams know what to do with. But what if you could turn that data into real, actionable insights that actually move the needle across your portfolio? Join Krista Hurley and Hannah Bailey as they break down how CRM analytics can uncover trends in leasing velocity, lead quality, team performance, and marketing ROI. Krista will share what’s new in CRM reporting and predictive tools, while Hannah offers a real-world look at how her team uses data to make smarter decisions every day. Whether you're managing five properties or fifty, this session will help you turn CRM data into strategy.

In this session, you’ll learn how to:

• Uncover trends in leasing velocity and lead quality.
• Gain visibility into team performance and identify coaching opportunities.
• Measure marketing ROI and optimize your spend.

Don't miss out on the opportunity to learn how to make your CRM data work for you.