Your Patients Don't Have a Portal Problem. They Have an Identity Problem.
Healthcare organizations suffer from "portal sprawl," in which a single patient's care journey is fragmented across an average of 4 to 8 logins. This friction drives digital abandonment, patient churn, and high help desk volumes. To build a true "digital front door," providers must stop layering new portals and instead focus on identity orchestration—using a centralized identity layer (like Auth0) to unify user access across all platforms and tech stacks.
Key Takeaways:
- The Login Barrier: Patients experience disconnected logins rather than a unified brand, causing them to abandon registration, scheduling, and bill pay.
- The Identity Fix: A seamless digital front door requires a universal login, passwordless options, account linking across acquired brands, and secure caregiver proxy access.
- Economic Benefits: Unifying identity reduces help desk volumes by up to 25%, reclaims 30%-45% of developer time, and improves patient retention (worth $1,500–$2,000 annually per patient).
- Unlocking AI: Emerging technologies like AI patient navigators rely on unified identity; without clean, cross-silo data, automated personalization and care tools stall.
Download Now