
In an environment where value is determined by the gap between customer expectations and outcomes delivered, enterprises have to reconsider what a quality experience is. Historically, "good"was meeting a service-level agreement (SLA), answering a call in a timely manner, or ensuring a static FAQ page could be found by a customer. These interaction relationships are no longer meeting the expectations of a savvier, informed, and demanding customer who now has more options than ever for a variety of products and services.
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