2026 B2B Webinar Benchmark Report
6.8 million registrations. 2.2 million attendees. 26,190 webinars across 522 B2B organizations. And 97.8% of all video clips created by Goldcast customers were AI-generated.
The 2026 B2B Webinar Benchmark Report is the largest data set we've ever analyzed, which means the benchmarks inside are sharper and more actionable than ever. Whether you're building your first webinar series or trying to squeeze more ROI out of a program you've been running for years, this is your benchmark.
Here's what's inside:
The Value of Your On-Demand Audience
91% of on-demand viewers watch nearly the entire recording, which is a higher completion rate than live attendees. Find out why your post-event audience may be your most valuable one and how to treat them accordingly.
The Scheduling Data Got Even More Specific
We went deeper than ever on timing this year, breaking down attendance rates by day, time, tech vs. non-tech, and individual industries. We discovered that Monday has the highest attendance rate of any weekday, and Friday afternoon outperforms across audience. If you’re defaulting the most popular choices (Wednesday or Thursday), you may want to rethink it.
Series Are No Longer Optional
Nearly 1 in 3 webinars is now part of a series, up from 1 in 4 last year. We'll show you why series audiences are stickier and what naming conventions drive higher attendance rates.
Your Engagement Features Are Underworked
Resource links now appear in 35.1% of webinars and CTA adoption is growing. Yet polls are still only used in 19% of webinars. That's one of the biggest untapped opportunities to engage your attendees.
Bonus: Webinar Benchmark Scorecard
Grab the planning checklist and performance benchmarks to measure your own program against what 522 B2B organizations actually did in 2025!
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