Salesforce named a Leader in AI-Enabled CDPs for B2C


Download the IDC MarketScape: Worldwide AI-enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment excerpt learn to learn about Salesforce’s strengths:


  • Zero-copy and hybrid data architecture
  • Unstructured data for AI agents
  • Privacy-safe data collaboration
  • Enterprise traction beyond marketing

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