Forrester Study: The state of agentic AI in the games industry

Games executives face pressure to ship more ambitious player experiences faster while controlling cost, risk, and organizational complexity. In a 2026 study commissioned by AWS Marketplace, Forrester Consulting surveyed games decision-makers to capture what separates successful agentic AI deployments from stalled pilots. Discover where agents supplement developer, QA, and publishing workflows — and how leaders operationalize governance to protect player trust at scale.

Highlights:

  • Accelerate efficiency by supplementing planning, developer, QA, and publishing workflows with agentic AI
  • Create new player experiences with agents that power smarter worlds, more responsive NPCs, and adaptive live ops that evolve with your community
  • Protect player trust by operationalizing governance, safety, and risk mitigation while leveraging specialized partner solutions to reduce missteps, improve implementation, and prevent player alienation

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