How to Secure Agentic Commerce Transactions
With AI traffic growing 6.5 times faster than human traffic this year, a massive shift is occurring: AI agents are transforming from simple bots into autonomous digital consumers.
As these autonomous agents browse, negotiate, and execute transactions online, traditional bot perimeters face a brand-new threat and opportunity landscape. Enterprises can no longer rely on rigid blocking strategies without turning away valuable machine-driven business revenue.
Watch our on-demand webinar to discover:
- The Rise of Agentic Commerce: Advancing past traditional AI search and product suggestions to agents that transact, coordinate, and purchase on a user’s behalf.
- Overcoming the Bot Management Dilemma: Understanding why best-in-breed WAFs, edge networks, and bot managers mistakenly block legitimate AI commerce traffic as unidentified or malicious bots.
- The "Know Your Agent" (KYA) Paradigm: How verifying agent identities, parent platforms, and end-user permissions solves merchant concerns.
- Zero-Latency Edge Verification: Leveraging Fastly's scalable edge infrastructure and cryptographic tokens to authenticate valid agents instantly at the front door without external calls or affecting regular human traffic.
Register now to explore how autonomous AI agents are shaping the future of digital retail and how to prepare your platform to be agent-ready.
We help the world’s most popular digital businesses keep pace with their customer expectations by delivering fast, secure, and scalable online experiences. Businesses trust the Fastly edge cloud platform to accelerate the pace of technical innovation, mitigate evolving threats, and scale on demand. Founded in 2011, Fastly powers the best online destinations from commerce to government to travel to media and entertainment. Learn more at Fastly.com.