How agentic AI is Reshaping Customer Experience
Expert advice, real brand success stories, and actionable strategies to navigate the agentic AI shift
The traditional sales funnel is collapsing. By 2030, 55% of digital consumers will begin their product research on AI platforms, and 25% of global ecommerce sales will be enabled by AI agents. The question is no longer whether agentic AI will reshape your customer experience — it already is.
In this guide, 4 experts from Contentsquare and Microsoft share how brands like L'Oréal, IKEA, ASOS, and Estée Lauder are already using AI agents to personalize experiences, democratize data access, and accelerate time-to-market. With measurable results: +632% AI-referred traffic growth, 47% of customer inquiries resolved automatically, and €1.3 billion in revenue unlocked through a new channel.
A practical 4-step playbook to turn agentic AI into a lasting competitive advantage.
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