The Ecommerce Platform Decision
Shopify Plus vs. Salesforce Commerce Cloud vs. Oracle ATG vs. Custom
The ecommerce platform landscape is undergoing a generational shift. Oracle ATG has reached effective end-of-life, legacy custom builds are drowning engineering teams in maintenance debt, and the battle between Shopify Plus and Salesforce Commerce Cloud (SFCC) for enterprise share is intensifying. Meanwhile, the rise of AI, composable commerce, and the death of third-party cookies have elevated one imperative above all others: owning the data layer.
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